I’m a creative director who has worked on a little bit of everything.
To expand on “everything,” here’s a quick list of highlights:
A “first-in-pharma” live talk show experience that featured a branded mascot character
An omnichannel DTC campaign that pushed beyond what’s expected in pharmaceutical marketing
Several HCP-facing congress booth experiences that brought campaigns to life
An immersive patient summit experience that created some light “electrical bandwidth issues” for the hotel
A website overhaul that was inclusive of commerce functionality for Goodyear Tires (a tire industry first!)
Several years of experience spent rooted in all things traditional: print, radio, broadcast and OOH